English UK Figures Suggest ELT Market Recovery

(Reading time: 1 - 2 minutes)

T

he first ELT growth since 2013 was seen last summer, according to new English UK figures.


According to EnglishUK, Members of the Quarterly Intelligence Cohort (QUIC) initiative reported 214,851 student weeks in the third quarter of 2017, compared with 183,203 in a predecessor scheme in 2016. This represents a year-on-year rise of over 17 per cent.

Jodie Gray, English UK’s head of market development, who oversees QUIC, said she was cautiously optimistic about the figures. «We are seeing early signs of a recovery in the market, and of course the big question is around whether this is solely driven by the exchange rate. We believe members may be innovating more, and taking advantage of destination promotion and better data to build a firm base for recovery, and we will continue to monitor this carefully.»

QUIC’s figures come from the 124 English UK member centres who joined the scheme when it replaced the long-standing core group in January. It provides an in-depth, quarterly analysis of the UK industry’s source markets, from industry experts StudentMarketing, to its members within six weeks of each quarter’s end, with a limited executive summary more widely available later. New members can join at the beginning of each year, for just £250.

This is the first time an analysis has been done comparing data given by centres which have had membership of both schemes. Ms Gray said this was part of an ongoing project to provide continually improving support for members with high-quality statistical insights, provided more quickly than the industry average.

Other insights in the executive summary for Q3 2017 are:

  • Junior weeks rose by 18 per cent and adult weeks 17 per cent over Q3 2016
  • The ratio of adults to junior student weeks was 70 per cent to 30 per cent
  • 72 per cent of student weeks were booked via an agent or other commissionable source
  • General English was the most popular course, at 88.6 per cent of weeks, followed by English for Academic Purposes at 8.1 per cent.
  • Top 10 leading markets remained largely unchanged – with Italy in top place, followed by China, Saudi Arabia, Spain and Turkey – but China, Spain and France rose up the table.•

 

News

Most Popular

Coursebooks: Jack of all trades, master of none

Tool 1: A good teacher cannot be fixed in a routine…During teaching, each moment requires a sensitive mind that is constantly changing and constantly adapting… (Bruce Lee, kung fu practitioner and film star) Teaching is an art as Stenhouse (1988) in...

Read more

Teachers‘ Assessment Literacy Enhancement TALE Erasmus+ Final Conference

    ‘Language Assessment Literacy: Theory and Practice’ Date of the conference: 12th May 2018   Keynote Speakers: Prof. Glenn Fulcher, Univ. of Leicester, UK Prof. Guoxing Yu, Univ. of Bristol, UK   Venue: University of Cyprus, Nicosia, Cyprus     Scientific Board: Prof. Dina Tsagari, OsloMet, Norway Prof. Dr. Karin Vogt, University of Education, Heidelberg, Germany Dr...

Read more

Teaching Materials and Young Learners

The enormous amount of existing materials for the teaching of English to young learners might lead us to think that everything has been invented and nothing is left to be discovered in EFL. But when you are in a real classroom...

Read more

Manage Your Time Wisely

There are 24 hours in a day, but it never seems to be enough for busy people. To achieve what we want to in a day, we have to become better at managing our time. It is possible to find...

Read more
ELT NEWS Greece

74, Ag Georgiou St
154 51 - N. Psychico
Tel: +30 210 6712991
Fax: +30 210 6719622
www.eltnews.gr info@eltnews.gr
ELTNEWS Cyprus

3 Vassou Lambrou Street
Kaimakli
1026 Nicosia
Tel: +357-77788785
www.eltnews.eu | info@eltnews.eu
© 2017 ELT NEWS. All Rights Reserved. Designed By ELT NEWS